Get Lean and Strong — Without Giving Up Your Career, Your Social Life, or Your Beer
1:1 holistic health coaching for busy professionals over 30 who are 15–30+ lbs from the body they've always wanted. Real systems, real accountability, real results. Built by someone who transformed his own physique while working in Corporate America for over 15 years, and now helps other high achievers do the same.
Old Hal
Current Hal
Due to the personalized nature of my approach, I only take on 2 new 1:1 clients per month — weekly Loom feedback and direct access don't work if I'm spread across 50 people.
$2,500 enrollment fee today, then $325/month starting month 2
The Pillars of Coach Hal's Unique Method
The Flexible Dieting Framework
No food is off-limits. 80–90% of what you eat is whole, protein- and fiber-rich food; the other 10–20% is yours to spend however you want — pizza, beer, whatever. Just three numbers matter: calories, protein, fiber.
The Stronger & Leaner Training Protocol
Resistance training is the engine, not cardio. Built on consistency, technique, intensity, progressive overload, and rest — so you get visibly stronger and leaner at the same time, not just lighter on the scale.
The Weekly Average Approach
Individual days don't matter, weekly averages do. One bad day doesn't derail you; one great day doesn't save you. Stack good weeks and the results compound.
The Mental Fitness Operating System
To reach peak performance, you need to train your mind, just like you train your body. Your brain is a muscle that you need to build. During the first few months we'll lay the foundation to rebuild your body, then focus on the mind.
Features Included in 1:1 Coaching
Bucket 1 — Your Custom Plan & Ongoing Accountability
Personalized Lifestyle Assessment & Programming
A full analysis of your current routine, with specific feedback and habit-building steps that fit inside the life you already have — not a life you'd need to rebuild from scratch.
Custom Training Program
Built around your experience, schedule, gym access, equipment availability, injury history, and preferences, with an emphasis on weightlifting. Delivered through my coaching app with video tutorials for every exercise, so you're never guessing at form.
Custom Nutrition Program
Calorie and macro targets set to your body composition goals and timeline — paired with suggested meals and recipes built around restaurants and foods you already eat, not a meal plan you have to overhaul your life for.
Unlimited 1:1 Strategy Calls
Full access to my calendar for live calls. The schedule is yours to set based on your preference. Some clients have weekly calls, while others don't schedule any — both get great results.
24/7 Direct Messaging
Send me a message in my coaching app the moment a question or obstacle comes up. I answer clients faster than I answer texts from my own family.
Weekly Check-Ins with Loom Video Feedback
Every week, you check in — wins, sticking points, what's coming up. I respond with a personal Loom video (or notes written in a Google doc, your call). Clients love these more than almost anything else in the program. Here's a sample one.
Your Coach's Weekly Recap, Right Back at You
Accountability runs both directions. Each week I share my own weekly check in with my clients to give you a closer look into my day to day routine and strategies.
Bucket 2 — Exclusive Perks
Private Client-Only WhatsApp & Instagram Groups
Via the WhatsApp group I share meals and snacks that I eat in real time as well as workout tips and any other strategies that come to mind during my real day to day. And through the Instagram Group, I'll help you navigate the sea of noise that is health influencer social media by sharing the accounts I follow and trust and the posts that resonate the most.
Done-for-You Grocery Lists via Instacart
No more decision fatigue at the store. Load my pre-built lists into your cart with a few taps and let groceries show up at your door.
Nutrition Resource Vault + 100 High-Protein Recipes
My personal shortlist of meal delivery services, specialty food brands, and frozen meat/fish delivery — plus a full recipe library so “what do I eat” is never a daily decision.
Lifetime Access to the Winning & Wellness Community
A private community of people who refuse to choose between climbing their career and building their body. It's yours to keep — even after our 1:1 work together ends. Non-1:1 members pay $19/month for this alone; as a coaching client, it's included for life.
Benefit from Hal's Partnership with the Hospital for Special Surgery (HSS)
Through my partnership with HSS, receive access to their Sports Performance Facilities — including VO2 max testing, Resting Metabolic Rate, and Metabolic Efficiency testing. This is access and data that most coaches simply can't offer.
Timeline to Your Transformation
Build the Foundation
A 1-on-1 onboarding call with Hal locks in your custom nutrition targets, your custom training program, and your first 3 steps toward losing 5–10 lbs in the first 4–6 weeks.
Build the Momentum
Weekly check-ins with Loom video feedback from Hal, direct access to him all week, and a system built to travel with you through work trips and family weekends.
Reach the Goal
20–30 lbs gone and a body and mind built to last, through a process you can actually sustain. Continue coaching with no friction, or graduate with the knowledge to maintain it yourself.
Coach Hal's Guarantee
If you track your food, complete all scheduled workouts, hit your step targets, and complete every check-in for 6 months straight — and haven't lost at least 20 lbs — Hal keeps coaching you at no charge until you do.
Social Proof and Testimonials
I am Client #1
After a decade of bad habits in my 20's compounding, I peaked at 242 lbs in my early 30s. Over the next few years I lost ~70 pounds, and then packed on 16 pounds of lean mass. All while rising to an executive level position in corporate finance, starting a family, and refusing to sacrifice my social life and the foods I enjoy.
Before
After
242 lbs → ~70 lbs lost, then +16 lbs of lean muscle over 11 months.
"I test everything on myself first, then teach it."
Client Wins
Ben B. ("Benny the Beast")
"Working with Hal changed my life, and I'll be forever grateful to him for that. By following his program I lost 28lbs while gaining a tremendous amount of energy and confidence. Hal's coaching equipped me with a true understanding of how and what to eat and in a way that fits real life. It's so powerful that 10 months later, I haven't gained a single pound. Let that sink in. Hal's results are permanent. His approach is sustainable, empowering, and built for people that have tried everything else and are ready for a healthy and better life. I cannot recommend Hal enough!"
Chris D. ("The Hurricane")
Full body recomposition — losing fat and building muscle at the same time — in about 5 months.
Yuriy A.
210 lbs → 175.7 lbs (down 34.3 lbs)
"Just feel so good when that 4th exercise is done for the week... mentally nice to know that if you really prioritize something and stay disciplined with habits to make that priority happen you can do it. Useful in some of the other non-fitness work I am doing... so decisions compound."
More Client Wins
Mike S.
Real Estate Private Equity, Madison International Realty
“Hal's greatest strength is that he created a program that works for the everyday person. He's not a body builder or professional athlete. He's a regular dude with a finance job that transformed his health and body without taking away his ‘life’. I lost 15 pounds (10% of weight) in 3 months with Hal. I gained strength, energy, and most importantly habits. His coaching has made a life long impact to me.”
Pete L.
Pete has lost 40 pounds and 5 inches off his waist since he signed up for coaching. He lost 25 pounds while working together and has since dropped another 15 lbs on his own while continuing to execute the same program we put in place. Pete is now at a weight he hasn't seen since high school and isn't stopping anytime soon. The healthy habits we rebuilt together are becoming a part of his identity.
Scott C.
Scott lost over 25 lbs in 5 months and significantly increased his energy levels while tackling vacations, work trips, and a busy social life with his wife and two kids.
Frequently Asked Questions
What if I travel a lot or have an unpredictable schedule?
That's exactly what the Weekly Average Approach is built for. One bad day, one travel week, one chaotic month at work — none of it derails you, because we're tracking averages, not perfection. My most successful clients have transformed their physiques while navigating work trips, vacations, family responsibilities, and packed social calendars. They don't wait until “when things calm down” as let's be honest, that never happens. The plan we built fits into your life, not the other way around.
I've tried diets and coaches before and it didn't stick. Why would this be different?
Because this isn't a 12-week transformation that unwinds the moment you stop paying attention. We build systems and habits into your day to day routine, and execute them together long enough to make it part of your identity. You have a real person (me) who will not let you fall off track, not an automated AI chatbot.
Do I need a gym, or special equipment?
No. Your training program is built around whatever you actually have access to — a full gym, a home setup, a hotel gym on the road, whatever. I ask about your equipment and experience upfront specifically so the program fits your reality, not some ideal version of it. And if it needs to be adjusted along the way due to trips or changes in gym access, we do that in real time.
What if I do everything right and still don't hit 20 lbs in 6 months?
Then I keep coaching you for free until you do. That's the guarantee: track your food, complete your workouts, hit your step targets, and complete every check-in for 6 months straight. If you've held up your end and the scale hasn't, I haven't earned my fee yet — so I keep working until it's done.
Is there a contract? Can I cancel?
No minimum commitment. You can stop anytime. That said, 6-12 months is where the real transformations happen — none of the client wins you're reading about happened within a few months — so I'll always encourage you to give it the runway to work.
How much time does this actually take each week?
Less than most people expect. Your weekly check-in takes ~10 minutes to fill out. I send back a 10-20 minute Loom video for you to watch at your convenience. Calls are entirely optional and on your schedule — some clients talk to me weekly, some barely need to. The actual time cost is showing up for your workouts and eating within your targets, which you're already spending time on today — just without a plan behind it.
How is this different from a macro-tracking app or a generic online coach?
An app doesn't build you a custom training, nutrition and mental fitness program, provide feedback on your form, or record you a personal video every week. A generic coach isn't checking in on you daily, giving you unlimited access to their calendar, or partnering with a hospital system to get you real performance data like VO2 max and metabolic rate testing. This is what a monthly app subscription can't replicate: an actual person, personally invested in your specific result.
Ready to Get Started?
Due to the personalized nature of my approach, I only take on 2 new 1:1 clients per month — weekly Loom feedback and direct access don't work if I'm spread across 50 people.
$2,500 enrollment fee — covers your onboarding call, custom nutrition plan, custom training program, and your first month of coaching. Then $325/month after that. No minimum commitment, though 6 months is strongly encouraged — that's where the real transformations happen.
Don't hit 20 lbs lost in 6 months while fully compliant? Hal keeps coaching you free until you do.
Questions? Email hal.mackenzie@gmail.com or text/call 914-522-2604.